Close vs. Other CRMs

Here at Close, we always value transparency and self-awareness. We don’t sugarcoat things.

What makes Close different?

In a space as saturated as sales software, we’re deeply connected to our target customer and the value we bring them as a growth partner. But we’re not the perfect match for everyone.

After analyzing our main competitors on the market—the other solutions you’re probably comparing us against—here’s how we stack up against each of them.

Where Close excels

For sales teams of <100 people

Simplifying tech: CRM + Email + Global Calling + SMS + Video

Qualifying large lead lists quickly

Straightforward & transparent pricing

Fastest onboarding + adoption ratings in CRM

Improving sales team’s productivity by 2x

Free support and migrations for all customers

Where Close is weaker

Not the best-suited for organizations needing built-in proposal generators, product/inventory management, or marketing features like landing pages or forms

Not designed for outside sales team mapping and routing

How Close stacks up
Target sales team size <100 <5 <100 100+ 100+ 250+ 100+ >5 100+ <100
Pricing All‑inclusive, pricing publicly available Low initial cost, many add-ons required when scaling Low initial cost, many add-ons required when scaling Sales call required, complex pricing with hidden costs Sales call required, complex pricing with hidden costs Sales call required, complex pricing with hidden costs Sales call required, complex pricing with hidden costs Low initial cost, many add-ons required when scaling Sales call required, complex pricing with hidden costs Low initial cost, many add-ons required when scaling
Budget Best value Affordable Affordable Expensive Affordable Very expensive Expensive Affordable Expensive Affordable
Customer success Dedicated success team Not available Not available Pay extra Pay extra Pay extra Dedicated success team Pay extra Dedicated success team Dedicated success team
Calling Global calling built-in Calling via third-party app Calling via third-party app Selective countries built-in Calling via third-party app US & Canada only as an add-on Global calling with add-on purchase Calling via third-party app Selective countries built-in Global calling with add-on purchase
Email automation Built-in Add-on purchase required Limited Add-on purchase required Built-in Add-on purchase required Built-in Add-on purchase required Built-in Add-on purchase required
Training & implementation $0, customized onboarding $0 None Add-on purchase required Add-on purchase required Add-on purchase required $0 Add-on purchase required Add-on purchase required $0, pre-recorded videos
Admin or developer needed? No No No Yes Yes Yes Yes No Yes No

Trusted by the worlds fastest growing teams

Close = competitive + transparent pricing

Why small businesses love Close. Yes, love. (Really.)

I have tried: Five9, MOJO, PhoneBurner, Zoho, Freshdesk, and the list goes on. You can finish implementing Close CRM for your business before you finish your morning cup of coffee. For the sales gurus that want to provide an impact to their bottom line, while not overspending, Close is the solution.

I used Zoho at my previous startup, I didn’t like it. I love Close CRM—it’s super lightweight, easy to use, and a great first CRM. No Salesforce engineer required. Check out their blog & Steli’s podcast for great insight, too.

If you have experience with Salesforce, I cannot recommend Close’s free trial high enough. The problem it solves is getting new sales people trained up on a new CRM system in days instead of weeks. From a management perspective, the reporting is extensive and I can cut and slice the data to get granular reporting on a company level, campaign level, and individual rep level.

Close resources to help you get started

Close Overview Video

Quick 3-min video overview of Close in action
Watch

Close Overview Product Tour

Guided product tour that shows how Close works
Explore

Office Hours

Weekly walkthroughs and Q&A with Close experts
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